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Customer Spotlight: 24 Hour Fitness Generates More Than $600k in Customer LTV...
With over 3 million members across its 400 clubs, 24 Hour Fitness is the largest privately owned and operated fitness center chain in the United States. As it continues to expand its fitness centers...
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Trends in Social Sharing: The Rise of Pinterest
As we saw in Gigya’s Social Login data from Q3, identity on the web is hotly contested between a number of different identity providers – namely Facebook, Google+, Yahoo and Twitter. When it comes to...
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Video: What’s Working in Social for Quiznos
We spoke with Senior Interactive Manager at Quiznos Timothy Kraus about what’s working in social for the large-scale franchise. According to Kraus, social sharing and gamification are integral to...
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Video: How Cox Engages and Retains Customers in Today’s Digital Age
In the video below, we talk to Executive Director of Social Media Marketing of Cox Communications Adam Naide about the company’s biggest challenges when it comes to consolidating all their social and...
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Gigya Announces 21 Additions to NEXUS Partner Ecosystem and Backplane...
Today we announced that 21 social and marketing technology vendors have joined the Gigya NEXUS Partner Ecosystem to allow our clients to leverage social data for their marketing campaigns. We also...
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Video: “Gamification of Everything” Panel at Churchill Club Features CEO...
Last week, CEO Patrick Salyer joined panelists from Bunchball, UC Santa Cruz, and the Society for the Advancement of the Science of Digital Games to discuss gamification‘s impact on innovation and...
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Be a PRO with Your Social Data
We’ve already espoused the benefits of social data, but it’s just as important for the businesses handling this data to understand how to use it responsibly. In other words, social data is only as...
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Social Login: What CMOs Should Know – Infographic
Social login makes registration and sign-in easy for users, but what are the impacts on businesses? For one, studies show that socially logged-in users spend more time engaging with the website and are...
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Customer Spotlight: Boyd Gaming Goes All in with Gamification
Boyd Gaming, one of the largest casino companies and Las Vegas hotel operators in the U.S., saw the highest site visit and online hotel bookings count in its history after integrating social into...
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New White Paper: “Harnessing Big Data to Grow Revenue”
Nearly everyday, headlines about big data flood the news channels–and with good reason. With more and more people turning to the Internet as a medium for self-expression and building social...
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